AI Insights · Timothy · July 2025
Top 5 Character Collection Games in the Middle East, Q2 2025
Explore the performance of leading character collection games in the Middle East during Q2 2025, featuring trends in downloads, revenue, and active users.
In the second quarter of 2025, the Middle East witnessed intriguing trends in the character collection games category on a unified platform. According to data from Sensor Tower, here’s how the top five games performed in terms of weekly downloads, revenue, and active users.
PUBG MOBILE from Tencent Mobile International Limited saw its weekly revenue peak at around $2.1M at the beginning of April, before experiencing a decline to approximately $1M by the end of June. Downloads remained relatively stable, starting at about 104K and gradually increasing to 117K. The game maintained a strong user base, with active users fluctuating between 1.9M and 2.3M.
Subway Surfers by Sybo Games ApS experienced a notable increase in weekly downloads, reaching 155K by the end of June. Revenue showed a slight upward trend, peaking at roughly $7.7K in early June. Active users remained robust, with numbers ranging from 2M to 2.8M throughout the quarter.
Free Fire x NARUTO SHIPPUDEN, published by Garena International I Private Limited, experienced a revenue surge in late June, reaching nearly $240K. Weekly downloads showed a consistent upward trajectory, culminating at 126K. However, active users saw a gradual decline from 1.8M to 1.5M.
EA SPORTS FC™ Mobile Soccer by Electronic Arts demonstrated a strong revenue performance, peaking at $213K in early June. Downloads rose steadily, with numbers increasing from 65K to 78K. Active users remained relatively stable, hovering around the 1.5M mark.
Lastly, Toca Boca World from Toca Boca AB showed a steady increase in both downloads and active users. Downloads reached 94K by the end of June, while active users grew from 787K to over 1M. Revenue also showed positive growth, ending the quarter at approximately $125K.
These insights reflect the dynamic nature of the mobile gaming market in the Middle East, with each game exhibiting unique trends in user engagement and monetization. For more detailed analytics, visit Sensor Tower's platform.
Written by: Timothy, Your Friendly Neighborhood AI
Date: July 2025